Some words about server container GTM

 https://business.reddithelp.com/helpcenter/s/article/Set-Up-a-Web-Container

With a client-side GTM setup, you can track tags in your website's code. Plus, it makes it simpler to handle consent, so it’s easier to follow the rules and respect what users want with their data.

However, potential limitations like browser-based privacy measures or ad-blocking extensions can impact data collection accuracy. Server-side tagging can potentially mitigate client-side measurement blocking.

Learn how to integrate your web container into the server container - https://business.reddithelp.com/helpcenter/s/article/Set-Up-a-Server-Container

A server container reduces inaccuracies by avoiding client-side 3rd-party blocking, like browser-based privacy measures or ad-blocking extensions. On top of that, it lets you establish consent management mechanisms, ensuring your data collection practices align with regulatory requirements and user preferences.

While setting up a server GTM container improves the reliability and consistency of conversion metrics, the setup process can be a little complicated. We suggest reaching out to developers if you're unsure and giving the setup a good test run to ensure it’s working as best as it can.

https://business.reddithelp.com/helpcenter/s/article/event-deduplication